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Advertising and Sales Promotion
Description
What comes to mind when you think of ‘marketing’? Perhaps a familiar television jingle plays in your head? Or maybe you think of those irritating sales phone calls? There’s no denying the sheer magnitude and power of the marketing industry. Every year companies spend approximately $200 billion promoting their products and services—and that’s just in the United States alone! You may be familiar with being on the receiving end marketing, but what’s it like on the other side? In Advertising and Sales Promotions, you’ll see how these marketing campaigns, ads, and commercials are brought to life and meet some of the creative folks who produce them. You’ll learn about different marketing career opportunities and discover ways to be part of this exciting, fast-paced industry.
Pre-Requisites:
Credits: 0.5
Estimated Completion Time:
Major Topics and Concepts
- Unit 1: Introduction to Advertising
- Unit 2: Advertising in the 21st Century
- Unit 3: Careers in Advertising, Promotions, and Marketing
- Unit 4: Finances in the Advertising, Marketing, and Promotions Industry
- Unit 5: Working in the Marketing, Advertising, and Promotions Industry
- Unit 6: Behind the Scenes: Technical Skills Necessary for a Career in Marketing
- Unit 7: Principles of Selling
- Unit 8: Culminating Project: Developing a Promotional Plan
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Dave Ramsey’s Foundations in Personal Finance
Description
Less than half of high school seniors qualify as financially literate, and more than 7 million borrowers are in default on student loans for college. Students are facing tremendous financial challenges without the basic knowledge needed to thrive in today’s economy. Foundations in Personal Finance: High School Edition will change the financial future of your students and set them on a path to win with money, allowing you to change the way your students look at money forever. They will be empowered, equipped and entertained while building confidence in their own financial decision-making.
Pre-Requisites:
Credits: 0.5
Estimated Completion Time: 1 segment / 16-18 weeks
Major Topics and Concepts
- Personal Finance
- Savings
- Budgeting
- Debt
- Life After High School
- Consumer Awareness
- Bargain Shopping
- Investing & Retirement
- Insurance
- Money & Relationships
- Careers & Taxes
- Giving
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Entrepreneurship: Starting Your Business
Description
What does it really take to own your own business? Does the sound of being your own boss make you feel excited or anxious? Either way, Entrepreneurship: Starting Your Business will get you started in the right direction. This course explains the ins and outs of such an enterprise, giving you the confidence needed to be your very own boss. You will discover what is needed to operate a personal business from creating a plan, generating financing, and pricing products to marketing services and managing employees. If you’ve ever dreamed of being a true entrepreneur but feel daunted by the prospect, this is your chance to learn all you need to know.
Pre-Requisites:
Credits: 1.0
Estimated Completion Time:
Major Topics and Concepts
Unit 1: Becoming an Entrepreneur
- Small Business in the Economy
- Types of Business Ownership
- Why be an Entrepreneur
- Calculate Growth
- Risk Management
Unit 2: Options Starting Out
- Franchises
- Acquiring a Business
- Risk Reduction
- Business Philosophy
- Exit Strategy
Unit 3: Regulation and Global Concerns
- Business Regulations
- Legal Responsibilities
- Business Relationships
- Global Market
- Cultural Implications
Unit 4: Creating a Business Plan
- Elements of a Business Plan
- Create a Basic Business Plan
- Marketing
- Purchasing Cycle
Unit 5: Accounting Basics
- Business Funding/Assets
- Financial Terms and Forms
- Profit/Loss Statement
- Financial Reports
- Income/Expenses
Unit 6: Getting and Keeping Employees
- Environmental Responsibility
- Ethical Behavior
- Safe Workplace
- Privacy
- Human Resources
Unit 7: Pricing and Products
- Customer Demand
- Promotional Plan
- Market Research
- Technology
- Customer Service
Unit 8: Innovation and Growth
- Pricing Strategies
- Credit Policies
- Financial Risk
Unit 9: Business Leadership
- Growth Planning
- Business Strategies
- Distribution
Unit 10: Finding Employment in Entrepreneurship
- Product Planning
- Leadership Styles
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Fashion and Interior Design v18
Description
Do you have a flair for fashion? Are you constantly redecorating your room? If so, the design industry might just be for you! In this course, you’ll explore what it is like to work in the industry by exploring career possibilities and the background that you need to pursue them. Get ready to try your hand at designing as you learn the basics of color and design then test your skills through hands-on projects. In addition, you’ll develop the essential communication skills that build success in any business. By the end of the course, you’ll be well on your way to developing the portfolio you need to get your stylishly clad foot in the door of this exciting field.
Pre-Requisites:
Credits: 1.0
Estimated Completion Time: 1 Segment/16-18 Weeks
Major Topics and Concepts
- Introduction to Fashion and Interior Design
- Building Basic Skills for the Design Industry
- Tools of the Trade
- Fabrics
- Careers in Fashion
- Sewing and Technology
- Clothing
- Fashion Design
- Interior and Environmental Design
- Considering Interior Design
- Interior Design
- Presenting as a Professional
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Hospitality and Tourism: Traveling the Globe
Description
Think about the best travel location you’ve ever heard about. Now imagine working there. In the 21st century, travel is more exciting than ever, with people traversing the globe in growing numbers. Hospitality and Tourism: Traveling the Globe will introduce you to a thriving industry that caters to the needs of travelers through managing hotels, restaurants, cruise ships, resorts, theme parks, and any other kind of hospitality you can imagine. Operating busy tourist locations, creating marketing around the world of leisure and travel, spotting trends, and planning tasteful events are just a few of the key aspects you will explore in this course as you locate your own career niche in this exciting field.
Pre-Requisites:
Credits: 0.5
Estimated Completion Time: 1 Segment/16-18 Weeks
Major Topics and Concepts
- Unit 1: Introduction to Hospitality and Tourism
- Unit 2: Careers in the Hospitality and Tourism Field
- Unit 3: Hotels
- Unit 4: Restaurants and Food Service
- Unit 5: Travel Planning
- Unit 6: Event Planning and Conventions/Exhibitions
- Unit 7: Theme Parks and Recreation
- Unit 8: Cruise Ships and Resorts
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Hospitality and Tourism 2a: Hotel and Restaurant Management
Description
If you love working with people, a future in hospitality may be for you. In Part 1 of Hospitality and Tourism 2: Hotel and Restaurant Management, you will learn about what makes the hotel and restaurant industries unique. Learn about large and small restaurants, boutique and resort hotels, and their day-to-day operations. Evaluate the environment for these businesses by examining their customers and their competition. As well, you will discover trends and technological advances that make each industry exciting and innovative. In Part 1, you can explore a variety of interesting job options from Front Desk and Concierge services to Maître d and food service.
Pre-Requisites: EDL – Hospitality and Tourism: Traveling the Globe v18
Credits: 0.5
Estimated Completion Time: 1 segment/ 16-18 weeks
Major Topics and Concepts
- Unit 1: Knowing the Business
- Unit 2: Understanding Service
- Unit 3: Hotel and Lodging Operations
- Unit 4: Restaurant Operations
- Unit 5: Technology in the Industry
- Unit 6: Industry Trends
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Hospitality and Tourism 2b: Hotel and Restaurant Management
Description
Take the next steps towards an exciting and fast-paced career with Hospitality and Tourism 2b: Hotel and Restaurant Management. Build on the skills you learned in 2a and delve deeper into one of the fastest growing industries in North America. You’ll learn how to open and run your own hotel or restaurant while reviewing the laws, regulations, and financial structure that constitute restaurant operations. Hone your management, communication, and leadership skills and explore the HR policies and processes that will help guide you to source the right talent for your business. You will also learn the importance of how to market your hotel or restaurant through networking, technology, and social media.
Pre-Requisites: EDL – Hospitality and Tourism 2a: Hotel and Restaurant Management v18
Credits: 0.5
Estimated Completion Time: 1 segment/ 16-18 weeks
Major Topics and Concepts
- Unit 1: Management Skills
- Unit 2: Hiring, Managing and Retaining Talent
- Unit 3: Diving into the Details
- Unit 4: Marketing Madness
- Unit 5: Restaurant Operations
- Unit 6: Marketing the Restaurant
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International Business: Global Commerce in the 21st Century
Description
Imagine meeting with suppliers at an office in Europe while calling your salesroom that’s back in Asia. Imagine investing in foreign markets and visiting partners in exotic locales. With the evolution of current technology, our world is more connected than ever before, and the business community today is larger than ever. International Business: Global Commerce in the 21st Century will demonstrate just how you can gain the knowledge, skills, and appreciation to live and work in the global marketplace. You will begin to understand how both domestic and international businesses are affected by economic, social, cultural, political, and legal factors and what it takes to become a true manager of global business in the 21st century.
Pre-Requisites:
Credits: 0.5
Estimated Completion Time: 1 Segment/16-18 Weeks
Major Topics and Concepts
- Introduction to Global Commerce
- International Finance
- Regional Finance
- Trade Relations
- International Legal Agreements
- Cultural Influences
- Global Organizations
- Global Logistics
- Marketing
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Manufacturing: Product Design and Innovation
Description
Think about the last time you visited your favorite store. Now picture the infinite number of products you saw. Have you ever wondered how those things made it to the shelves? Whether it’s video games, clothing, or sports equipment, the goods we purchase must go through a manufacturing process before they can be marketed and sold. In Introduction to Manufacturing: Product Design and Innovation, you will learn about different types of manufacturing systems as well as career opportunities, including engineers, technicians, and supervisors. As a culminating project, you will plan your own manufacturing process and create an entirely original product! If you thought manufacturing meant mundane assembly lines, this course will show you how exciting, creative, and practical this industry can be.
Pre-Requisites:
Credits: 0.5
Estimated Completion Time: 1 segment / 16-18 weeks
Major Topics and Concepts
- Unit 1: Introduction to Manufacturing
- Unit 2: Success in Manufacturing — Part 1: Soft Skills
- Unit 3: Success in Manufacturing — Part 2: Teamwork
- Unit 4: Success in Manufacturing — Part 3: Manufacturing Applications (Hard Skills)
- Unit 5: Success in Manufacturing — Part 4: Engineering Applications (Hard Skills)
- Unit 6: Safety in Manufacturing
- Unit 7: Careers in Manufacturing
- Unit 8: Culminating Manufacturing Project
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Restaurant Management
Description
Have you always dreamed of running your own restaurant? Maybe you want to manage a restaurant for a famous chef. What goes on beyond the dining room in a restaurant can determine whether a restaurant is a wild success or a dismal failure. In Restaurant Management, you’ll learn the responsibilities of running a restaurant—from ordering supplies to hiring and firing employees. This course covers the different types of restaurants; managing kitchen and wait staff; food safety and hygiene; customer relations; marketing; using a point-of-sale system; scheduling employees; and dealing with difficult guests. Restaurant Management will prepare you for a steady career, whether you plan to buy a fast food franchise, operate a casual sit-down restaurant, or oversee a fine-dining establishment.
Pre-Requisites:
Credits: 1.0
Estimated Completion Time:
Major Topics and Concepts
- Unit 1: Restaurant Management: What You Need to Know
- Unit 2: How Restaurants Work
- Unit 3: Food and Workplace Safety
- Unit 4: Understanding Recipes, Techniques, and Equipment
- Unit 5: Managing a Restaurant Staff
- Unit 6: Professional Communications and Ethics in Restaurant Management
- Unit 7: Marketing and Customer Service
- Unit 8: Building a Restaurant Management Career
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Sports and Entertainment Marketing
Description
Whether you are watching a famous athlete make an unbelievable play or witnessing a sensational singing performance, the world of sports and entertainment is never boring. Although it may seem impossible for you to be a part of this glittery world, it’s not! The Sports and Entertainment Marketing field offers careers that combine entertainment with traditional marketing, but with a whole lot more glamour. Explore basic marketing principles while delving deeper into the multibillion-dollar sports and entertainment industry. Learn how professional athletes, sports teams, and famous entertainers are marketed as commodities and how the savvy people who handle these deals can become very successful. This course will show you exactly how things work behind the scenes of a major entertainment event and how you can be part of the act.
Pre-Requisites:
Credits: 0.5
Estimated Completion Time: 1 Segment/16-18 Weeks
Major Topics and Concepts
- Basic Principles of Marketing
- Introduction to Sports & Entertainment Marketing
- Principles of Effective Sports & Entertainment Marketing
- Diversity and Demographics
- Event Marketing
- Product Marketing
- Sponsorships and Endorsements
- Finance
- Careers in Sports & Entertainment Marketing
- Societal and Cultural Influences
